ARB Emirates, a flagship company under the Al Masaood Group and a pioneer in four-wheel-drive accessories and outdoor equipment, is making a grand appearance at the 2025 Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX). Hosted at the Abu Dhabi National Exhibition Centre (ADNEC) from 30 August to 7 September, this year marks a dual celebration as ARB commemorates its 50th global anniversary alongside 35 years of partnership with Al Masaood in the UAE.
For the first time in the GCC, ARB Emirates is unveiling its Earth Camper at stand 9-010. Designed for extreme terrains and remote expeditions, this innovative camper delivers robust performance, superior comfort, and reliability, embodying ARB’s unwavering commitment to excellence in off-road adventure solutions.
The exhibition will also feature ARB Emirates’ latest product portfolio, including the Esperance V2 rooftop tent, REDARC solar-integrated power systems, the advanced Brushless Air Compressor, and the complete line of NACHO lighting solutions. Visitors can also explore ARB’s trusted awnings, portable fridge freezers, recovery kits, camping furniture, and bed racks—essentials designed for enhanced outdoor experiences.
Walid Youssef, General Manager of ARB Emirates, said: “This year holds special significance for us. As ARB celebrates 50 years of innovation, and with more than three decades of strong partnership between ARB and Al Masaood, we are proud to bring the very best of the brand to the UAE market. Our presence at ADIHEX reflects both our commitment to serving the needs of outdoor enthusiasts and our passion for delivering world-class equipment that performs in the region’s toughest conditions.”
Throughout ADIHEX 2025, visitors will enjoy exclusive deals with discounts of up to 70%, alongside a raffle giveaway featuring 20 premium items, including air system components and high-quality camping gear.
Al Masaood continues to position ARB Emirates as a leader in outdoor innovation, delivering versatile, reliable, and high-performance equipment tailored to the UAE’s diverse terrain and adventurous lifestyles.
This year’s ADIHEX is expected to welcome 350,000+ attendees, including royalty, adventure enthusiasts, and wildlife experts, reinforcing its position as the region’s premier hub for cutting-edge outdoor solutions.
