The Great Dubai Summer Sale (GDSS) is in full swing as Dubai Summer Surprises (DSS) 2025 powers through another week of incredible offers. Running until 7 August, shoppers can look forward to jaw-dropping GDSS Daily Surprises—exclusive one-day-only deals announced daily, offering discounts of up to 90 per cent on top fashion, beauty, electronics, jewellery and more.
Organised by Dubai Festivals and Retail Establishment (DFRE), DSS is the perfect time to enjoy the city’s biggest seasonal savings and elevate your summer shopping game.
Each day’s special offer is revealed just 24 hours beforehand on the official Dubai Summer Surprises website and across @DubaiFestivals’ Instagram and TikTok accounts. Shoppers are encouraged to stay alert and act quickly to make the most of these limited-time deals.
WEDNESDAY, 6 AUGUST
Parents can enjoy double the value at Smart Baby in BurJuman Mall with an exclusive buy-one-get-one-free offer across children’s clothing and essentials. Whether it’s cute outfits or daily must-haves, this deal helps families stock up on stylish items—all in a single day.
Dubai Summer Surprises 2025 is proudly supported by Key Sponsor Commercial Bank of Dubai and Strategic Partners including: Al Futtaim Malls (Dubai Festival City Mall and Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (including Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Merex Investment (City Walk and The Beach, JBR), and talabat.
For full details, visit the Dubai Summer Surprises website and follow @DubaiFestivals on Instagram and TikTok.
