- With 48,474 branded homes across 144 projects – and over 5,500 launched in the first half of 2025 – Dubai is setting the pace for a new generation of experience-driven property buyers.
- Developments such as Hadley Heights 2 demonstrate this evolution, blending wellness, performance, and purpose into everyday living.
Dubai has reinforced its status as the world’s leading destination for branded residences, outpacing international hubs like London, New York, and Miami. The city is now home to 48,474 branded units across 144 schemes, with 5,510 new residences completed in the first half of 2025 alone. This surge underlines a growing appetite for properties that reflect buyers’ identities, align with their lifestyles, and foster a strong sense of community.
The appeal is underscored by premiums of 40–60 per cent typically commanded over unbranded luxury properties, confirming a robust market for homes that merge trusted brand recognition with curated, lifestyle-led experiences.
“Today, a home is no longer just a physical asset; it’s an extension of one’s values and ambitions,” said Rui Liu, Chairman and Founder of LEOS Developments. “The rise of branded residences in Dubai reflects a natural evolution of how people want to live, as we’re seeing a shift from purely transactional buying to a more intentional kind of living, where wellbeing, community, and purpose carry just as much weight as location and square footage.”
This evolution is also widening the field of brand collaborations, moving beyond traditional fashion and hospitality names to include figures associated with performance and purposeful design. Hadley Heights 2, developed by LEOS Developments, is a prime example, offering the world’s first Olympic-branded residential project in collaboration with triple Olympic gold medallist Tom Dean.
The development integrates bold, aerodynamic design with forward-thinking concepts in wellness and performance. Its facilities include Olympic-standard amenities such as AI-driven fitness centres, rooftop running tracks, immersive simulators, CrossFit spaces, wellness parks, and dedicated play zones, creating an environment where active, balanced living is prioritised.
Positioned in Dubai Sports City, the project enjoys seamless connectivity via Sheikh Mohammed Bin Zayed Road (E311), Hessa Street, and the upcoming Yellow Metro Line. Its location near Dubai Marina, Palm Jumeirah, top schools, golf courses, and elite training centres enhances its appeal to families and investors.
With the city’s 2040 Urban Master Plan shaping Dubai’s sustainable and inclusive future, branded residences are expected to play a defining role. Developments such as Hadley Heights 2 exemplify how global branding and lifestyle integration are not just raising the bar for design – they are transforming how people choose to live.
