Integrated Holistic Communications (IHC) has appointed Beatriz Meirelles as its new Business Development Director, marking her return to the agency after more than ten years to lead the expansion of its hospitality portfolio.
Meirelles began her career at IHC as head of the promotions department before moving into senior leadership roles across the GCC’s hospitality and events sectors. Over the past decade, she has become recognised for her ability to drive partnerships, scale brand experiences, and strengthen client relationships within one of the region’s most competitive industries.
Her extensive career includes her role as Director of Sales at Groupe Barrière, where she managed celebrated concepts such as Fouquet’s, Art Lounge, Paradiso, Museum Café, and L’Éclair de Génie. Previously, as Sales & Events Manager at DREAM Dubai, she helped position one of the city’s most prestigious dinner show venues. She also served as Head of Hospitality at Blink Experience and held key sales and communications roles at Play Restaurant & Lounge, InterContinental Dubai Marina, Steigenberger Hotel Business Bay, and Solutions Leisure Group.
Renowned for her collaborative leadership style, Meirelles is praised for her high-energy approach, her ability to build strong networks, and her knack for nurturing client confidence.
In her new role, Meirelles will develop IHC’s hospitality strategy, focusing on building connections with hotels, F&B groups, developers, and tourism stakeholders. She will also lead efforts to expand the agency’s client base and enhance IHC’s positioning as a preferred communications partner for hospitality and lifestyle brands.
Her appointment coincides with rapid growth in the GCC’s hospitality sector, driven by tourism-focused mega projects, government initiatives, and Dubai’s status as a global destination. With heightened competition, agencies like IHC are poised to play a key role in helping brands differentiate and succeed.
Ian Hainey, CEO of IHC, said:
“I’m excited to be welcoming Beatriz back to the team and have full trust in her fulfilling her potential here. She brings fantastic energy to the table and knows the agency extremely well. Her deep sector knowledge and strong network across the GCC will be invaluable as we continue to expand our hospitality portfolio and deliver exceptional value for our clients.”
Kimberley Bostock, Associate Director at IHC, added:
“Beatriz’s return strengthens our ability to deliver integrated, results-driven communications for hospitality clients. With her expertise in building partnerships and my team’s focus on execution excellence, we are well-positioned to help brands tell their stories in ways that resonate across the GCC and beyond.”
Meirelles stated:
“I’m thrilled to be back at IHC after more than a decade. The hospitality industry has always been my passion and I’m excited to bring together my experience from both the agency and brand sides to build meaningful partnerships that support our clients’ growth. We have big plans to introduce a new high-impact offering that organisations across the industry will want to adopt to secure success in today’s competitive market.”
Founded in 2011, IHC provides integrated communications services combining PR, digital strategy, and brand storytelling for clients across hospitality, lifestyle, facilities management, construction, and corporate sectors.
