Jashanmal Group, a retail pioneer since 1919, has launched its first-ever Back-to-School Campaign, designed to make the new academic year stylish, practical, and inspiring. The curated collections bring together global brands and innovative designs, helping students feel prepared and confident.
Families who spend AED 1,000 or more on any purchase, whether on school essentials, seasonal items, or big-ticket household products, will enjoy exclusive benefits under the campaign’s offers.
This year’s campaign coincides with Dubai Summer Surprises (DSS), creating a unique synergy between two of the city’s biggest shopping seasons. The combination promises stronger retail momentum, elevated sales performance, and an enhanced shopping experience for families.
Shuja Jashanmal, CEO of Jashanmal Group, commented:
“Retail has the power to create moments that go far beyond transactions. Our Back-to-School 2025 campaign is not just about equipping students with essentials; it’s about sparking creativity and supporting families as they embrace a new chapter. At Jashanmal, we see these milestones as opportunities to create real value for our customers, blending quality with experience, and tradition with innovation. This is what drives us as a brand with over a century of heritage.”
Available until 14 September 2025, the Back-to-School Campaign runs across Jashanmal Department Stores, Jashanmal Around the World outlets, and Jashanmal.com. Qualifying purchases of AED 1,000 or more can be made online or in-store on any product range.
Highlights from the collection include backpacks and school gear from leading brands such as Kipling, Delsey Paris, Jansport, Jeep, and Eastpak, along with student-friendly lifestyle accessories from Stanley, Bugatti, Citron, Trixie, Jeune Premier, Bamboo Bark, Bonjour, Carl Oscar, and more.
With its heritage of over 100 years, Jashanmal continues to innovate retail experiences, transforming its Back-to-School 2025 campaign into a celebration of style, creativity, and student empowerment.
