Dubai saw an impressive influx of 9.88 million international overnight visitors in the first half of 2025, representing a 6% increase compared to the same period last year. The figures, released by the Dubai Department of Economy and Tourism (DET), reinforce the emirate’s standing as a premier global destination for both tourism and business.
Tourism milestone under D33 agenda
This upswing in visitor numbers aligns with the objectives of the Dubai Economic Agenda D33, which aims to make tourism a central pillar of economic expansion while drawing more residents and businesses to the city.
Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council, attributed this growth to the leadership of Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and his broader vision to position Dubai among the world’s top cities.
“Dubai’s steady growth as a focal point for trade, investment, talent and opportunity and its rise as the world’s most connected city,” Sheikh Hamdan said. “Dubai’s ability to create compelling experiences that meet the evolving needs of visitors has strengthened its status as one of the world’s most sought-after destinations.”
Regional contribution breakdown
According to DET, visitor growth was observed across major regions. Western Europe contributed 2.1 million travellers, making up 22% of all arrivals. The CIS and Eastern Europe accounted for 15%, equal to South Asia’s share. The GCC and MENA regions collectively provided 26% of the total, with 1.51 million and 1.12 million visitors, respectively. Other contributing regions included North East and South East Asia (9%), the Americas (7%), Africa (4%), and Australasia (2%).
Helal Saeed Almarri, Director General of DET, highlighted Dubai’s continued resilience despite global economic headwinds, including inflation and changing travel patterns. “Our focus on enhancing visitor experiences through technology, investing in luxury and wellness, and promoting cultural exchange has kept Dubai on an upward trajectory,” Almarri said.
Strong results from hospitality sector
Dubai’s hotel industry also performed robustly during the first six months of 2025, reporting an average occupancy rate of 80.6%, an increase from 78.7% in the corresponding period in 2024.
The total number of occupied room nights reached 22.24 million, marking a 4% year-on-year increase. The average guest stay stood at 3.71 nights. Meanwhile, the average daily rate (ADR) climbed by 5% to $159 (AED 584), and revenue per available room (RevPAR) rose by 7% to $128.2 (AED 471).
By the end of June 2025, Dubai’s hospitality sector offered 152,483 rooms across 822 hotels and establishments. Notable additions to the city’s hotel inventory included Jumeirah Marsa Al Arab, Cheval Maison in Expo City, The Biltmore Hotel Villas, and Vida Dubai Mall.
